aemka.ch

Later this Spring Leandro from Eleven called me up and told me that they wanted to give me another advert (two seasons after my first ad) for winter 2010, and enlightened me about the whole concept. Yes, it sounded like a lot of work, especially because most of the snow was already gone by that time of the year and that meant a long drive from Zürich to Lauchernalp, a Resort somewhere in Wallis, to start shooting at dusk and then drive back home as soon as we’re done. The plan looked like this: doing a fs wallride with a drop of easily 5 meters from the highest point to the ground, several times, with seven different outfits until I get the best shot with each outfit. Honestly, I thought that I would do 2-3 takes for each one…but that was pure foolishness.
Ok, so we arrived at the Spot, we knew it was going to work because it has been tested already, so we got into things without delay. The thing was, we had to make a big enough landing pile because I

didn’t want to totally destroy my knees when hitting this obstacle about 30 plus times. After the landing there was a tricky counter tranny where we also had to dig heaps to smoothen the whole thing out. The kicker was there in a jiffy… and I must add, salt was our friend on this day.
All in all it took us a couple of hours to set up and the evening was kicking in right on time. I was the first of four guys to shoot for the 2010 ads so it was up to me to make it a good start. So first we got the main shots, which had me trying and trying, first I was to close to the camera and I had to go lower, then the style was wack or the clothes didn’t look right. On the picture with the yellow jacket, after four tries, I rode away and almost hit a window on the building, and ending up in a pile of dirt. With that happening the yellow jacket was over! After three and a half hours of hardcore shooting I think we were done at midnight, and my legs were wobbling all over the place. I guess I hit the wall about 40 times or more… but in the end everybody was stoked and we drove home partly sleeping and stopping at numerous places to sleep or get some stretching haha well, I was at home sometime in the morning totally wrecked.